"With organic reach nearly dead, incorporating a paid Facebook ad strategy is something every nonprofit MUST do in 2018. But how do you tie paid ads back to your campaign or program goals? Former Blackbaud power use turned consultant, Mark Santiago, shares his top moves for increasing list growth, renewals, petition signatures, new donations and more using Facebook ads. Walk away with a framework and specific examples of how nearly any organization can developing Facebook ads using social data. "
Other Recent Items
ARTICLE: Effective Segmentation Programs Require a Healthy Mix of Predictive Modeling & Wealth Screening
The most successful and fully developed prospecting and segmentation programs require a healthy mix of multiple techniques.
Quiz: Does You & Your Team Work Hard or Smart?
Why Fundraising Asks are Essential to Your Organization of Faith
NEWS: November 28th, 2017 was the Highest #GivingTuesday Ever!
PODCAST: Email Deliverability - The Seismic Shift You Didn't See Coming
ARTICLE: How to Engage Social Media Influencers to Extend Your Reach and Drive Action
The 5 Phases of the Faith-Based Supporter Lifecycle
4 Ways Religious Organizations Can Talk About Fundraising with Supporters
NEWS: Intelligence for Good™ Leverages Advanced Analytics to Transform Data into Mission-Based Outcomes
ARTICLE: The Fundraising Event Planning Checklist
WEBINAR: Developing and Communicating a Case for Support
WEBINAR: Building Lifelong Relationships with Supporters
WEBINAR: Making Asks that Honor Your Mission and Fund Your Work
VIDEO: Realizing Your Potential with Blackbaud University
QUIZ: Where should your cultivation focus be?
REPORT: The 2017 Nonprofit Online Marketing & Fundraising Benchmark
ARTICLE: Share of the American Wallet: What It Does and Does Not Mean for Your Organization
npExperts eBook: Share of the American Wallet
ARTICLE: 5 Ways to Gain The Upper Hand in Facebook's Newsfeed
THE BLACKBAUD INDEX: Monthly Charitable & Online Giving Trends