REPORT: Blackbaud's Annual Peer-to-Peer Fundraising Study

November 2, 2017 Michael Griffin

WHAT’S NEXT FOR EVENT FUNDRAISING? 
The 2016 Peer-to-Peer Fundraising Study is here, and it's better than ever. This year's Study is more detailed than ever before and is the preeminent Study of its kind in peer-to-peer fundraising. We've collected and analyzed peer-to-peer fundraising stats from 171 different organizations, which collectively hold 16,855 events across the United States and Canada, with 10.9 million participants raising over $1.23 billion online. We draw on never-before-published event data and input from peer-to-peer prophets like Otis Fulton, and then give you a breakdown of the year's major trends, biggest wins, and hurdles we as fundraisers have had to face.

THE SURVEY STATS
The data in this report was pulled from: 

  • 171 Organizations using TeamRaiser™ .
  • 16,855 Events
  • 10.9 Million Participants
  • $1.23 Billion in Online Donations
  • 3-year view of peer-to-peer fundraising from January 1, 2014 – December 31, 2016


SOME FACTS & TRENDS

  • Quality over quantity. 
    Participation rates in traditional peer-to-peer fundraising declined from 2015 to 2016; however, the fundraising value of those participants is growing across almost all event types.
     
  • Retain star fundraisers and to coach up new star fundraisers. 
    Just 3% of 5K participants are responsible for 65% of the donation revenue. And 13% of walkers bring in 84% of event donation revenue. With participant numbers declining, it’s more essential than ever to retain and recruit star fundraisers.
     
  • Team captains and team members do the heavy lifting in most event categories. 
    In Cycle events and 5Ks, teams raise 85% and 76% of donation revenue, respectively. In the Walk category, 91 cents of every dollar raised comes from teams.
     
  • Expect to see five women for every two men in your Walks and 5Ks.
    Women sign up in greater numbers, lead more teams, and raise more money than men in every peer-to-peer category except Cycling.
     
  • Endurance events. 
    These types of events are becoming more popular with individuals comprising 39% of the participants and raising 43% of the revenue.

    Read the rest in the Study, go download it now >
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