Social media influencers are message catalysts. These are people and sometimes celebrities who are passionate about your cause, have a lot of friends on social networks, and can amplify your message. Using the segmentation strategy covered in our latest infographic, you can evaluate which supporters in your database you should email to massively extend the reach of your campaign message.
In this infographic, you'll learn:
- What a "social influencer" is
- The three different types of influencers
- Why social influencers matter
- Where to find social influencers
- How to find social influencers already in your database
- How to effectively segment by social influence
- ...and more!