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Messianic Vision Connects Brand to Ministry

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com July 2018 1 CUSTOMER SPOTLIGHT Messianic Vision Shortly after becoming a believer in Jesus as his Messiah in the 1970s, Sid Roth started a ministry called the Messianic Vision and a nationally-syndicated radio program with the same name. But the Messianic Vision is more than a ministry or a program; it is a desire to reach out with the good news of the Messiah. Four Decades of Ministry Sid Roth, a former account executive with a major wealth management firm, was raised in a traditional Jewish home. After experiencing a spiritual awakening in the early 1970s, Roth converted to Christianity and started a nationally-syndicated radio program called Messianic Vision to share his own faith journey. In the mid-1990s, he complemented the radio broadcast with a television program that explored "extraordinary healings, miracles, and personal encounters with God." The television program soon became the recognized brand of Roth's ministry, while Messianic Vision faded into the background. The challenge, explained Vice President of Communications Bob DuVall, is that most audience members identified as fans of the show but not necessarily as supporters of the organization behind it. "We needed a robust email solution. We needed a good e-commerce solution. And we needed to move to a CMS rather than individually edit every single page that appears on the site. It was time for us to step up and invest to get to the next level." —Bob DuVall, Vice President of Communications Messianic Vision is powered by: Blackbaud Luminate Online ®

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