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TIPSHEET: The Strategy Starting Line - Getting Your Whole Team on Board

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com July 2018 1 About Blackbaud Leading uniquely at the intersection point of technology and social good, Blackbaud connects and empowers organizations to increase their impact through cloud software, services, expertise, and data intelligence. We serve the entire social good community, which includes nonprofits, foundations, companies, education institutions, healthcare organizations, and the individual change agents who support them. TIP SHEET The Strategy Starting Line: Getting Your Whole Team On Board Any successful fundraising strategy is rooted in organizational alignment, and the same is true of end-of- year fundraising. To truly put your donors first and allow them to be the champions of your campaign, you must start by aligning everyone in your organization around the same goal. For many nonprofits, this can start at the leadership level. Early on, build a coalition of leaders who understand the benefits of an end- of-year giving campaign and support the process. Provide evidence, like the 2017 Charitable Giving Report and your own financials, demonstrating just how big the end-of-year giving opportunity is. Jumpstart your year-end fundraising by sharing the #GivingTuesday Trends report with leaders of your organization. The #GivingTuesday movement has now engaged more than 10 thousand organizations worldwide, and every organization should take advantage of this growing tradition. Whatever your cause, whatever your size, #GivingTuesday is an opportunity to reach beyond your usual audience, motivate passive supporters, and grow a global day of giving into everlasting support. Source: 2017 Charitable Giving Report SECTOR JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Arts and Culture 8.0% 6.9% 9.2% 7.1% 8.1% 8.7% 6.4% 6.6% 5.8% 6.8% 9.2% 17.0% Environment/ Animal Welfare 7.1% 5.4% 7.1% 6.3% 9.3% 11.6% 5.2% 6.4% 6.3% 7.5% 8.2% 19.8% Faith-Based 7.6% 5.7% 8.3% 6.3% 7.8% 7.8% 6.8% 7.7% 7.9% 7.6% 8.1% 18.5% Healthcare 7.2% 7.1% 7.1% 6.3% 6.3% 8.8% 6.9% 6.3% 6.6% 7.2% 7.5% 22.6% Higher Education 6.1% 5.2% 6.7% 6.6% 7.9% 9.3% 9.1% 7.2% 8.0% 8.3% 8.0% 17.6% Human Services 6.8% 3.5% 8.0% 3.9% 4.0% 4.1% 5.9% 11.2% 21.8% 13.1% 6.6% 11.0% International Affairs 9.4% 5.7% 7.5% 6.0% 8.0% 8.9% 5.8% 5.6% 6.1% 8.1% 8.3% 20.6% K–12 Education 10.4% 8.1% 10.7% 6.7% 7.2% 7.3% 5.8% 6.9% 6.5% 6.2% 8.3% 15.8% Medical Research 6.5% 7.0% 7.7% 7.2% 8.8% 9.0% 7.5% 6.9% 6.7% 7.4% 7.8% 17.5% Public and Society Benefit 6.8% 6.2% 7.8% 6.7% 8.2% 9.9% 6.5% 7.0% 7.6% 8.4% 7.9% 17.1% OVERALL 7.2% 5.9% 7.6% 6.3% 7.6% 8.9% 6.8% 7.1% 8.3% 8.2% 7.9% 18.2% 2017 Overall Giving Distribution Percentage By Month By Sector Giving Trends by Month

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