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Diocese of Trenton Empowers Their Schools with 100+ New Donors in Two Weeks

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com 1 CUSTOMER SPOTLIGHT Diocese of Trenton With 39 Catholic schools to support, Diocese of Trenton wanted to reach beyond its annual alumni appeal and search for wider fundraising sources. Through a partnership with Blackbaud, the diocese launched a quick peer-to-peer fundraising campaign that attracted 131 new donors and raised tens of thousands of dollars for its schools. Diocese of Trenton launches peer-to-peer fundraising campaign in weeks and gains 131 new donors. Diocese of Trenton's team realized at bbcon®, Blackbaud's annual user conference, that peer-to-peer fundraising could revolutionize #GivingTuesday for their network of Catholic parishes and schools. The problem? #GivingTuesday was only six weeks away. For years, the diocese had relied solely on alumni support to cover campaigns for its 35 grammar schools and four high schools in the New Jersey community. "We quickly seized this opportunity and launched the #GivingTuesday campaign side by side with the annual alumni mailing," explained Christine Prete, associate director of development operations. "With peer-to-peer fundraising, we were able to get access to broader Catholic school supporters we might not have considered." Diocese of Trenton is powered by Blackbaud solutions for: ✓ Peer-to-peer fundraising ✓ Advocacy ✓ Modeling and prospect research ✓ Data enrichment services ✓ Marketing services ✓ Payment services ✓ Fundraising and relationship management "We want to automate so that one person in our office isn't constantly sending lists. Instead, we can connect all the parishes." —Christine Prete, Associate Director of Development Operations

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