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Digital Life Hacks: Savvy Social Media

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TIPSHEET Digital Life Hacks For Organizations of Faith Six Hacks for Savvy Social Media Now more than ever, it's critical for organizations of faith to have a cohesive fundraising campaign that includes social media. 1 Quality over Quantity Of course we want to stand out on every social network, but when it comes to social media, it's more important to build a robust presence on a few networks than a meager presence spread across many. There are a lot of options to choose from, so pick one to start with and gradually add on without spreading yourself too thin. 2 Connect with Facebook ® Ads Your Facebook presence is a gateway for your organization to connect with potential and lost supporters. Consider setting up Facebook ads to target these two unique audiences. You can reach the right people at the right time both quickly and easily. 3 Go to Your Audience If it's potential supporters you're recruiting, consider where they spend their time on social media, and make that platform the focal point of your social strategy. There is no right answer when it comes to the best social media networks for organizations of faith. At the end of the day, wherever you can engage your audience eectively is the right place to be. 4 Pick Leaders, Set Guidelines Build a social media team with a dedicated manager, craft a social media policy, and set guidelines for social media administrators to follow. With a team and strategies in place, you are sure to provide a more cohesive and consistent brand experience for your followers. 5 Consider Social Listening 6 Measure Your Eorts Measure your results based on the goals you've set, and don't let your original goal get lost. Whether it is interactions, donations, or a mixture of both, make sure you're continually looking at performance metrics and making any necessary adjustments to reach your goals. 800.443.9441 solutions@blackbaud.com www.blackbaud.com February 2017

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