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DATASHEET: What is Attentive.ly?

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Harness the power of your social data. Tap into a wealth of social data to build more loyal supporters, strengthen your online campaigns, and empower and engage your strongest social in uencers. Attentive.ly allows faith-focused organizations to better understand the passions and preferences of their supporters by enhancing existing supporter information with data from more than 100 social networks. Because when you truly understand what motivates your network of supporters, you can create stronger campaigns that drive action for your cause. How Attentive.ly Works 1. First, we enrich your existing database by adding data from more than 100 social networks. 2. Next, we build rich pro les for each person in your database, including top hashtags used, Klout ® score, bio basics, and more. 3. Then we highlight valuable data about who your supporters are and what they're talking about on social media. 4. And nally, you have what you need to send—and even automate—more targeted multichannel campaigns based on an in-depth understanding of who your constituents are. Pretty cool, right? Visit Attentive.ly for more information Find Your Inuencers Want to know which of the supporters in your database have the most sway across their social networks? Attentive.ly highlights social in uencers based on network reach, speci c topics, interactions, and more. Once you know who these social powerhouses are, you can share your best content with them to drive clicks, donations, and action for your cause. Segment Emails With Social Insights With Attentive.ly, you can export social data back into your database, including social mentions, social handles, Key Features • Facebook and Instagram ® Custom Audience • Marketing automation • Social segmentation • Keyword tracker • Visual statistics • Easy CRM export • Social listening • In uencer engagement • Trend spotter • Direct messaging to in uencers • Custom audience reports 800.443.9441 solutions@blackbaud.com www.blackbaud.com December 2016

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