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TIPSHEET: Ramp Up Re-Engagement with Lost Supporters

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com January 2018 1 About Blackbaud Leading uniquely at the intersection point of technology and social good, Blackbaud provides software, services, expertise, and data intelligence that empowers and connects people to advance the social good movement. We serve the entire social good community, which includes nonprofits, foundations, corporations, education institutions, healthcare institutions, and the individual change agents who support them. Who. Segment a list of disengaged community members. What. Send an email with a captivating subject line and message, encouraging recipients to open, click, and interact with your organization. Re-segement and repeat as needed, following up with direct mail or phone calls if desired. At the end of your campaign, remove those who are not going to connect from your list. When. A three month campaign that takes place anually, at a minimum. Why. Cultivating relationships with community members will lead to more support, and segmenting lists of those members based on who has a desire or ability to give will lead to more effective fundraising. Learn more TIPSHEET Ramp Up Re-Engagement! Very Inactive Opened / Clicked Inactive Group Email Validation We miss you email Follow up miss you email Final notice email Wait X days Wait X days Welcome back To learn more visit faith.blackbaud.com or contact your account representative. Follow these tips to plan a re-engagement campaign that helps you catch up with lost or former supporters.

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