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TIPSHEET: Eight Stewardship Strategies That Honor Your Mission

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com December 2017 1 TIPSHEET Eight Stewardship Strategies That Honor Your Mission Communicating with and cultivating supporters after their first gifts is called stewardship. Stewardship is crucial because thanking your donors is an ethical necessity, and because you need them to keep giving for your organization of faith to succeed in carrying out its mission. Below, you'll find eight great stewardship strategies. Choose three to four of them to comprise your organization's stewardship program. 1 Handwritten Notes. While nearly every organization sends thank you letters to donors, very few send handwritten notes. These convey a level of care and attention that supporters appreciate, so plan to send at least one personalized note to each of your major donors at least once a year. 2 Thank You Calls. This is another strategy that few faith-focused organizations use, but donors find extremely compelling. Try calling them to say thank you and update them on upcoming events. The call doesn't have to be long—research shows that donors who receive a short call within two days of giving will donate an average of 30% more to your organization over their lifetimes. 3 E-Newsletters. E-newsletters have become the backbone of most stewardship programs for a good reason: they are easy to create and affordable to send. Many faith-focused organizations have found that sending monthly e-newsletters increases donor retention, volunteerism, and member involvement. 4 Events. Non-ask stewardship events (where there is no cost to attend and no fundraising occurs) are a great way for your donors to meet your team and stay connected to your mission. These events need not be expensive and can be held virtually anywhere. by Joe Garecht

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