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Archdiocese of Indianapolis Grows Major Gift Donors

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800.443.9441 | | April 2018 2 In fact, prior to 2007, the development office was only able to work one-on- one with 150 to 200 major donor prospects. "With a database of 80,000, it was overwhelming," said Ms. Moore. "We couldn't effectively analyze the data to identify new prospects or call on those who would be able to increase their level of support." Then in 2007, the archdiocese purchased ProspectPoint®, the fundraising modeling solution powered by Blackbaud Target Analytics®. According to Ms. Moore, "It changed the way we do prospecting. It changed everything." A Leap of Faith With ProspectPoint, staff members now had the ability to strategically segment their database to discover new prospects and identify their best potential major gift donors. ProspectPoint worked seamlessly with the archdiocese's fundraising software, Raiser's Edge®, which made adoption easy. "Using custom models, we analyzed our donor database for giving history, propensity to give, major giving likelihood, and other factors," said Ms. Moore. The resulting modeling scores were compelling and easy to use. "For the first time, we were able to look at the data in a new way and decide how many of the identified potential donors we thought we could engage with our existing staff and budget. For the 2008 campaign, we decided to expand our major donor universe to 2,500." Development staff's instincts and the fact that all field staff members were diligent in using the scores to qualify donors resulted in many new gifts as mid-level and major donors moved up the giving pyramid. "We were pleasantly surprised by how many people responded to the 2008 and 2009 annual appeals," Moore said. "So, in 2010, we expanded our target group to more than 6,000." With the expanded donor list, development staff ranked the prospective donors, and relationship managers were assigned to the best prospects. "Today, we have over five hundred individual donors assigned to staff members," she said. "People still ask, 'Didn't you think that increasing your major donor targets from 200 to 6,000 was a big leap of faith?' I just say, if you have the data—in this case we had the propensity scores—to support a decision, it isn't much of a leap." $1.6 M Total dollars raised increased from $1.2 million to $1.6 million

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