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Catholic Diocese of Charleston Increases Annual Appeal Campaign

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CUSTOMER SPOTLIGHT Catholic Diocese of Charleston The Catholic Diocese of Charleston encompasses the entire state of South Carolina. Founded in 1820, it is one of the oldest Catholic dioceses in the United States. It sustains Catholic schools and parishes, religious education and campus ministry programs, and initiatives to foster vocations as well as respect for life. In addition, it serves people at home and abroad whose lives are affected by natural disasters, illnesses, hunger, and economic hardship. The Challenge: Meeting Charitable Needs in an Economic Downturn During an economic downturn, more and more people turn to the Catholic Diocese of Charleston for the charitable services it provides; many of these individuals are dependent on the revenue raised from the diocese's annual appeal. And, while donations to the campaign have increased five to seven percent each year over the past five years, the diocese's fundraising staff members know that unemployment, a lagging economy, and other factors are pushing more people to the breaking point. Continued support of the diocese's primary mission depends largely on increasing its income. "To effectively meet these needs, we had to increase donations to our 2011 annual fundraising appeal. To do that, we needed a better understanding of our donors," said Matt Dwyer, director of stewardship and development for April 2018 1 800.443.9441 | solutions@blackbaud.com | www.blackbaud.com The Catholic Diocese of Charleston is powered by: Raiser's Edge ® Blackbaud Target Analytics ® "We know we have a generous donor base, but we didn't know if we were challenging the right people for the right contribution levels." —Matt Dwyer, Director of Stewardship and Development

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