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TIPSHEET: The Top 5 Tips for Engaging Donors Across Social Media

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800.443.9441 | solutions@blackbaud.com | www.blackbaud.com March 2018 2 About Blackbaud Leading uniquely at the intersection point of technology and social good, Blackbaud provides software, services, expertise, and data intelligence that empowers and connects people to advance the social good movement. We serve the entire social good community, which includes nonprofits, foundations, corporations, education institutions, healthcare institutions, and the individual change agents who support them. 4 Maintain active conversations. Review the direct messages you receive, and respond in a timely manner. Ask followers interesting questions, seek their advice, and listen to them using your social platforms. It will infuse your communication with a level of humanity, help you reach new people, and provide a method for keeping your finger on the pulse of donor perceptions. 5 Set a limit on your activity. Social networking does not require a ton of time. My advice is to spend 15 minutes per day staying active across each of the platforms you use. What should you do during those 15 minutes? All of the above! Social media is a powerful tool for finding and engaging donors. These five tips will help you build relationships with them, spread your message of faith, and take your mission further. About Joe Garecht Joe Garecht is president of Garecht Fundraising Associates and editor of The Non-Profit Fundraising Digest. He has nearly 20 years' experience helping nonprofits build donor systems that dramatically increase fundraising. Prior to launching Garecht Fundraising Associates, Joe founded The Fundraising Authority, and served as executive director of BLOCS: Business Leadership Organized for Catholic Schools and development director of The Philadelphia Children's Alliance. As a consultant, he has helped hundreds of organizations raise more money and build stronger development programs. Joe is also the author of How to Raise More Money for Any Non-Profit, The Non-Profit Fundraising Formula, and Raising More Money Without Going Crazy.

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