BLOG: Take the Fear out of Fundraising Asks

July 31, 2019

The six-step ask process for faith-centered organizations.

 

Take the fear out of fundraising asks .

 

You get the opportunity to do good work through your faith-centered organization. In order to carry out that work, you need to raise money. If you want to raise money, you have to cast a vision for your donors and ask them to invest in it.  

 

People, in general, are not going to give unless they are asked. Even those who vocally support your mission and your vision won't be moved to give until they are asked. So, take the fear out of fundraising asks, and learn how to do it with confidence.  

 

Making asks can be scary, but it doesn’t need to be. Remember when approaching an ask, your faith-focused organization isn’t dirty, slimy or unethical.  

 

The first step to making an ask is planning the ask. Before you make any ask of your supporters, be sure to ask the following questions: 

  1. Who am I asking? 

  1. What am I asking for? 

 

Once you ask yourself these questions, it’s important to have a healthy mindset when approaching the ask. Understand that you will hear, “no.” Fundraising will not always end in a yes, but don’t let that discourage you. Continue to expect a “yes” and ask for a “yes” in every ask. More importantly you have to keep your organization’s mission at the front of your mindset through every “yes” and “no.” 

 

Another important tip is to show the individual you are asking specific achievements that were made possible by their donations. Then provide them with a goal that you are trying to reach as an organization.  

One of the toughest things for many fundraisers to understand is what makes a good ask conversation. Here are some simple steps that will help you make the ask less awkward: 

  • Small talk. This is a great way to build a bond at the beginning of your conversation. 

  • Make a transition. Change the tone of the conversation so that your potential supporter knows you’re moving on to a more serious topic. 

  • Make the connection. Remind your potential supporter of his or her personal connection to your mission.  

  • Get emotional. Do not fake how you are feeling, but make sure the individual knows that the impact you are trying to make as an organization is something you are passionate about. 

  • Relay the why. Give the background for your specific ask. 

  • Make the ask. You are ready. You have laid the groundwork, now make the ask.  

 

A mix of these simple tips can transform the way you ask individuals to support your mission. This will lead to a stress-free fundraising ask that will in turn help you make stronger relationships that build more support for your organization. 

 

Still don’t feel quite ready to make the ask? Get more tips, download today!

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